15 December 2009 ~ View Comments

When The Chips Are Down, Make-Up Makes Us Feel Better

Since the recession struck in 2008 most of us have been watching the pennies and spending less – apart from when it comes to make-up, that is!

In the past year the sale of nail varnish in the UK has risen by 11%, which on the surface may not seem like much, but when the cosmetic industry makes £1.2 billion in the UK each year, it’s actually quite a bit.

There are a few reasons why the make-up industry has had such success in a time when others have failed. Firstly, it’s a lot cheaper for us to treat ourselves to a new eye liner or lipstick than it is that new pair of Jimmy Choos or even that Topshop bag.  Secondly, to make us feel better; Selfridges director Anne Pitcher says that wearing a red lipstick or bright nail varnish gives women that feel-good factor as well as a confidence boost.

Not only does make-up give us a boost but it can also instantly change our look. A touch of nail colour or a splash of lipstick can take our look from day to night by dressing up an outfit with a bit of glamour

Why not try our top-selling colours: Top Turquoise, Emerald City, Magenta Divine or Lilac Dream to glam up your look?

And if you’re feeling really extravagant, how about a little Gold?

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